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Cherchez la différence : prix de l'innovation du jour
Mais qu'est-ce qui différencie ces deux pages de catalogues de jouets de Noël ?
Alors, vous avez trouvé ??
Et oui, dans la 1ère un PETIT GARCON joue avec une poupée/bébé ... (entre autres :))
Ouahouuuu ! Quelle révolution !!!
Ce sont les magasins U qui ont publié ce catalogue de Noël... Marketing ? Peut-être ! Mais si cela permet aux autres marques de s'aligner pour nous éviter les pages roses pour les filles et les engins de construction uniquement pour les garçons, moi, je me réjouis !
Et , dans la continuité de "filles et garçons, cassons les clichés", je compte bien faire partager cette découverte à mes élèves et les faire réagir face à l'analyse de différents catalogues...
Ahhh, je me régale !
Allez encore deux pour le plaisir :
Quitte à faire de la publicité, voici deux autres marques qui ont toujours fait des catalogues de jouets "neutres"
- Oxybul :
Quoi? Les filles aussi se déguisent en pirate ? et les garçons cuisinent ?
Et le tout sur fond BLANC...
- Nature et découverte :
Certes, le fond est bleu, mais il n'y a pas d'enfant dessus et chacun (oui, oui nous aussi :)) peut ainsi se projeter.
Ouf, on progresse !
Et pour cet effort, je récompense cette marque de grande surface de mon "prix de l'innovation du jour".
Pour ceux qui n'auraient pas suivi c'est en rapport avec ma rubrique "1mois-1 mot" du mois de novembre. :)
PS : je précise que je ne suis pas contre "les petites filles en princesses et les petits garçons en spiderman", mais j'aimerais que chaque enfant puisse choisir par lui-même ce qui lui plait sans être soumis aux diktats de la publicité.
Tags : catalogue, jouets, noel, cliché, fille, garcon
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Commentaires
1. Fabriquer les jouets soi-même ??
C'est vraiment une super idée... Et les enfants ont quelque chose d'unique ! Mais il faut quand même être super bricolo !
J'admire...
2. Aaaahhhh les différences générationnelles, tout un programme :))
3RaclettegirlMercredi 6 Novembre 2013 à 14:16C'est bien vu ! Je partage complètement cette analyse mais reconnais pourtant ne plus y prêter asssez attention ! Pour aller plus loin il faudrait aussi que les coloris de certains jouets évoluent : quand j'ai voulu acheter un mini caddie de supermarché à mon fils, je n'ai trouvé que des modèles roses...
Oui c'est le même problème ...
Si tu veux moi j'ai un caddie rouge ... Je peux demander à ceux qui "me" l'ont offert où ils l'ont trouvé ;)
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Je valide complètement MARRE des clichés! Nous on a décidé de fabriquer nous même les jouets de noël pour nos 3 garçons, l'année dernière c'était cuisinière ben ils adorent jouer avec... Mais fallait voir la tronche de la grand-mère quand elle a vu ça (hihi c'était un peu fait pour!)